World of ideasCampaigns

Achieving widespread awareness for the brand and asset portfolio

Client

Generali Investments

Duration

since 2003

Campaign

  • The launch and announcement of the brand AMB Generali Asset Managers and Generali Investments
  • To position the brand as a qualified provider of funds for the Generali Group
  • To achieve widespread awareness of the brand and asset portfolio
  • To establish the brand in a corporate communication processes in order to provide information and support to the Generali Group Sales Team

Target Groups

  • Broad public

Implementation

placeholdermc Public Relations

  • Planning and implementation of public relation campaigns
  • Organisation of press conferences
  • Media relations; in particular, the scheduling of interviews as well as working with media liason organisations and the placing of calls to editorial offices
  • Planning and support for participation in trade shows

placeholdermc TV & Film Production

  • Conception and production of TV spots for adverts of the Generali Investments brand on all relevant German television networks
  • Complete production management including treatment/storyboard, re-tests. Location-enquiry, casting of performers, set-up of facilities, technical coordination, filming, direction, music, post-production, sound

placeholdermc Advertising

  • Strategic Planning:
    • Market analysis and preparation for the launch of the brand
    • Development of positioning recommendations and implementation of the brand within the Generali Group
    • Integrated strategic brand development
  • Creation/Marketing:
    • Outline of corporate design and corresponding manuals, including the amending of materials for the new company name
    • Design of posters, brochures and sales leaflets
    • Design of periodicals
  • Creation of adverts and TV spots

Results

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