World of ideasCampaigns

International PR campaign for Atlantis The Palm

Client

Atlantis, The Palm

Duration

Since March 2014

Campaign

  • Raise awareness for Atlantis, The Palm among different target groups in nine markets

Target Groups

  • Specialized press
  • Potential tourists (families, business travellers, seniors) in nine markets

Implementation

placeholdermc Public Relations

  • Press and media work/relations in nine markets (Germany, France, Serbia, Hungary, Romania, Slovakia, Bulgaria, Czech Republic and Poland)
  • Group, individual and VIP press trips
  • Press trips lasting 4 to 5 days, including full presentation of the hotel, SPA treatments, helicopter tours, presentation of the extreme sports offer etc.
  • Cooperations with DTCM (Dubai Tourism & Commerce Marketing) and Emirates
  • Media cooperations with BILD, Germany’s leading newspaper (raffle and articles)
  • Radio diary on Antenne Bayern
  • Interviews with Le Monde, Le Parisien, Challenge and AFP
  • Cooperations with TV channels broadcasting lifestyle oriented shows
  • Generating press coverage of Ana Ivanovic’s (No. 5 tennis player in the world) stay in Atlantis prior to the Duty Free Championship

Results

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