World of ideasCampaigns

Lidl

Client

Lidl Services GmbH & Co. KG

Duration

since 2006

Campaign

  • Development and implementation of integrated advertising and image campaigns
  • Development of long-term CSR measures

Target Groups

  • Young students
  • The general public

Implementation

placeholdermc Advertising

  • Overall mission:
    • Design of billboard, posters and brochures
    • Development of the corporate design
    • Media planning
  • Brand Campaign for „Ein gutes Stu¨ck Heimat“ and POS Campaign „Grillmeister“
    • Implementation of and on-site support for the promotion tour
    • Logistical measures including transport of goods as well as route management and tour stops
    • Medial support during the tour
    • Design and production of branded materials and back office
  • Corporate Social Responsibility (CSR)
    • Development of an appropriate longterm
    • CSR commitment for the brand Lidl
    • Design and implementation of the „Lidl Football Cup“, a nationwide football tournament for children (since 2014: also organised in Spain)
    • Involvement of project partners
    • Design and implementation of the “Lidl Schu¨ler Fitness Cup” for young students
    • PR measures for the training project “LIDL SUPER AZUBI ON TOUR”
    • Accompanying concept of brand communication
    • Coordination regarding a cooperation between Lidl and the German Cancer Aid one Cent of each sold product of the brand Deluxe was donated to the NGO

placeholdermc Public Relations

  • Development of a communication strategy for the Lidl Football Cup to kick off the new communication strategy
  • Accompanying press work
  • Securing the support of testimonials
  • Securing the support of expert allies

placeholdermc TV & Film Production

  • Conception and production of a TV spot aired on all relevant German TV stations
  • Conception and production of radio commercials for the cup on regional radio stations advertising each match of the tournament

placeholdermc Digital

  • Design and programming of the websites

Results

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