World of ideasCampaigns

Press and Information Office of the German Federal Government

Client

Press and Information Office of the German Federal Government

Duration

since 2006

Campaign

  • Framework contract on the conception and development of communication strategies, planning and development of design concepts, implementation of these strategies, conceptions and consultation services in relation to communication
  • Framework contract on the conception, development and implementation of public relations measures and events

Target Groups

  • Broad public

Implementation

placeholdermc Public Relations

  • Conception and development of communication strategies
  • Implementation of classic PR actions
  • Back-up press liaison work for the initiative „Experience is Future“ as well as online editorial work for the website
  • Communication measures for the "National Integration" plan and the Citizens Festival 2009
  • Run-up communication
  • Arrangement of media cooperations
  • Support of artists before and during the Festival
  • Establishment of a press office and media support as well as placement of on-site interviews with artists

placeholdermc Advertising

  • Planning and development of design concepts
  • Design of advertisements and posters, production of TV commercials on the topic of integration
  • Conception and production of posters, advertisements and tent banners
  • Layout and print of the “Berlin Declaration” in three languages

placeholdermc Event

  • Provision of the entire equipment for the tent of the Press and Information Office EU summit 2007
  • Conception and organisation of the information tour „European elections 2009“
  • Citizens Festival: conception, organisation and implementation of the stage programme
  • Logistical organisation and implementation of the program in the academy of arts
  • VIP support including invitation management
  • Coordination of the festival, stage programme and VIP zone

Impact

  • Citizens Festival: 750.000 visitors, over 700 media reports nationwide, arrangement of sweepstake and media cooperations
  • Open Day of the Federal Government: Nationwide reportings in the media, arrangement of nationwide sweepstake cooperations (trip to Berlin) 150,000 visitors

 

 

 

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