World of ideasCampaigns

German Year in Brazil

Client

Federal Foreign Office

Duration

May 2013 - June 2014

Campaign

  • Raising awareness of the German Year in Brazil and its messages (in Brazil and in Germany)
  • Communicating the programme’s focal points in the regional and nationwide media
  • Highlighting Germany’s diversity and culture, in order to attract potential travellers

Target Groups

  • Multipliers and decision makers in Brazil
  • Brazilian Innovators
  • Educated middle class
  • "Culture tourists"
  • Youth and students
  • General Brazilian public

Implementation

placeholdermc Public Relations

  • Well-attended EU-wide events
  • Numerous media reports about the campaign (print, online, blog posts) in all EU languages
  • Information materials at the main transport hubs in the EU
  • Support at the European Consumer Centre Network in national events

placeholdermc Corporate Publishing

  • Development and production of the Supplement “SPOT“ highlighting the partnership between Brazil and Germany in different areas
  • The supplement magazine was published with the German Handelsblatt and Brazil’s Valor Economico
  • Development and production of a best-of booklet

placeholdermc Advertising

  • Development of a print advertising campaign with an emotional imagery which can be adapted to sponsors’ needs.

placeholdermc TV & Film Production

  • Development, production and post-production of an image film in German with Portuguese subtitles.

Results

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