World of ideasCampaigns

QFC

Client

Qatar Financial Centre

Duration

Since January 2017

Campaign

  • Organising investment roadshows in key regions around the world to serve as platforms to raise awareness on the QFC and of the advantages that come with investing through the QFC
  • Showcasing Qatar’s possibilities as a market with a fast growing economy
  • Establishing relationships with valuable contacts in key regions

Target Groups

  • Top local businesspeople and investors in target regions

Implementation

placeholdermc Public Relations

  • Creating content for the landing pages, invites, workbooks, agenda and branding
  • Securing qualified speakers who have experience with doing business in Qatar
  • Liaising with local multipliers (trade associations, chambers of commerce, etc.) for event partnerships
  • Liaising with companies in target sectors for invitations
  • Liaising with attendees pre and post event for confirmation, directions, feedback and follow-ups
  • Organising briefing sessions with speakers, partners and supporters
  • Final evaluation report and recommendations

placeholdermc Event

  • Securing venues and venue contracts
  • Creating all branding artwork for production and printing (rollups, banners, backdrop, etc.)
  • Securing staff on site including photographer and hostesses
  • Hiring of AV and lighting equipment
  • Organization of transportation for the client for transfers
  • Managing delegate registration desk on site
  • Ensuring the smooth running of the event
  • Hiring of AV and lighting equipment

Results

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