World of ideasCampaigns

Tourism campaign for the official partner country of the ITB 2015

Client

Ministry of Environment, Green Development and Tourism of Mongolia

Duration

Since 2014

Campaign

  • Raising awareness of the travel destination Mongolia against the background of the ITB 2015, where Mongolia was the official partner country
  • Highlighting the touristic diversity of Mongolia, yet focusing on the issues of sustainability as well as culture/traditions

Target Groups

  • General public and ITB visitors
  • Representatives of the tourism industry and press

Implementation

placeholdermc Public Relations

  • Development of brochures
  • Establishment of a press office
  • Draft and distribution of press releases in two languages (German and English), handling of requests, placement of interviews
  • Publication of an advertorial in the “Tagesspiegel”
  • On-site management at the ITB
  • Social Media management (Facebook, Instagram, Twitter)

placeholdermc Advertising

  • Advancement of the corporate design
  • Design of ads and banners

placeholdermc Digital

  • Graphic relaunch of the official website www.mongolia.travel

Results

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