World of ideasCampaigns

Customer and nursing magazines of the mhplus Betriebskrankenkasse

Client

mhplus

Duration

since 2013

Campaign

  • Conception and production of mhplusdu (customer magazine of the health insurance company mhplus) and pflegeplus (magazine covering various aspects of nursing)
  • Covering various aspects in the fields of health and caring policy, prevention, family and children, food, lifestyle, etc.
  • Informing the insurants about the (new) benefits of mhplus

Target Groups

  • Insurants of the mhplus health insurance company

Implementation

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  • Consulting the client
  • Conception of each magazine
  • Writing articles (e. g. features, interviews) and information research
  • Editing articles provided by the client
  • Proofreading
  • Creation of a modern layout
  • Picture research and editing
  • Pre press

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  • Handling and monitoring the production process
  • Monitoring the shipping of the magazines
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