World of ideasCampaigns

Conception and implementation of PR and marketing measures for covering Germany’s need for professionals


Cologne Institute for Economic Research


since 2013


  • Raising awareness for the website to increase traffic
  • Raising sympathy for Germany and showing a modern country abroad against the background of the Federal Government’s skilled workers campaign
  • Emphasising the job prospects for foreign professionals with expertise in the areas of informatics, technology, mathematics and sciences

Target Groups

  • Professionals and executives from the campaign’s target countries India, Indonesia, Italy, Portugal, Spain, Russia, Vietnam


placeholdermc International

  • Conception of all communication measures
  • Development of an integrated campaign for effectively addressing the target groups
  • Account management

placeholdermc Digital

  • Conception and implementation of online marketing measures in the target countries
  • Implementation of a social media concept
  • Programming Apps for iOS and Android
  • Reprogramming of the existing website “Make it in Germany” in a responsive design

placeholdermc TV & Film Production

  • Conception and implementation of an image film for the website and for other online media as well as trade fairs or conferences aimed at the target groups

placeholdermc Advertising

  • Development of the campaign’s visual theme
  • Graphic and editorial design of adverts and online banners for “Make it in Germany” in English
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