
Client
Cologne Institute for Economic Research
Duration
since 2013
Campaign
- Raising awareness for the website www.make-it-in-germany.com to increase traffic
- Raising sympathy for Germany and showing a modern country abroad against the background of the Federal Government’s skilled workers campaign
- Emphasising the job prospects for foreign professionals with expertise in the areas of informatics, technology, mathematics and sciences
Target Groups
- Professionals and executives from the campaign’s target countries India, Indonesia, Italy, Portugal, Spain, Russia, Vietnam