World of ideasCampaigns

Investment Plan for Europe

Client

European Commission, Directorate-General for Communication

Duration

November 2015 - July 2016

Campaign

  • Reverse the trend of falling investments without increasing public debt or burdening the state budget
  • Promote investments that meet the conditions of the long-term needs of the economy and increase competitiveness
  • Mobilize investment that will strengthen Europe`s production capacity and infrastructure, with a particular focus on building an even more interconnected single market

Target Groups

  • Stakeholders, financial institutions, investors and project promoters at European, national and local level (EU28)

Implementation

placeholdermc Advertising

  • Development of the campaign design, including image database and communication toolbox
  • Graphic design and development of online banners, print ads, GIFs, infographics, series of target group specific brochures, factsheets, video branding in all official EU languages

placeholdermc Digital

  • Design and implementation of online marketing in the target countries
  • SEO optimization of two of the most important web portals, including "ec.europa.eu/invest-eu" and "ec.europa.eu/eipp"

placeholdermc Event

  • Organisation of a stakeholder conference in Brussels with over 100 participants (agenda development, speaker identification, participant and travel management

placeholdermc Public Relations

  • Content development based on key objectives and target groups in all EU official languages
  • Identification of stakeholders in all EU Member States; Creation of distribution lists and distribution of the toolbox
  • Development and implementation of social media strategies, including channel and cell group analysis
  • Implementation of a social media concept and ongoing support of social media channels (Twitter and Facebook)
  • Development and implementation of an EU-wide media strategy, including target group analysis
  • Implementation of print and online advertising campaigns, both for the promotion of the investment plan for Europe and the European Investment Project Portal in all EU Member States
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